Before you create a print ad, it’s important to know who your target market is and how you want to reach your audience. Monica Brubaker shares five essential ways to make an ad work every time. ...

Video is a deep part of our lives and an effective tool for engagement. How appropriate, then, that there are now ways to mix video and print in one convenient package. Susan Dobbe-Leahy explains. ...

Just because the common discourse suggests you have a problem doesn’t mean you lack positive qualities. Susan Dobbe-Leahy shares how a different outlook on your assets produces results. ...

Are you an expert in your field? Do you have a message that uniquely benefits people in your market? Then you’re well on your way to becoming a Subject Matter Expert. ...

Charitable giving is often done because you want to make the world a better place, but it also carries a powerful marketing punch. Susan Dobbe-Leahy, of Dobbe Marketing, shows you how. ...

When opportunity arose, this brave band of marketers jumped. Meet this team of creative types and discover how they’ve built success over the past 15 years by leaping into uncharted territory. ...

Is your business interested in giving back, but doesn't know where to start? Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, explains how to make philanthropy a part of your business plan. ...

Everybody has a story to tell. What’s yours? Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, explains why storytelling is a powerful part of your marketing strategy. ...

Now is an ideal time of year to show your clients and vendors how much you appreciate their contributions. Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, explains why. ...

Susan Dobbe-Leahy, of Dobbe Marketing, explains how updating your marketing plan by incorporating a fresh perspective can be not only be a useful strategy, but an exciting adventure. ...