Small-Business Marketing: Illinois, Your Business State

Just because the common discourse suggests you have a problem doesn’t mean you lack positive qualities. Susan Dobbe-Leahy shares how a different outlook on your assets produces results.

Small-Business Marketing: Become a Subject Matter Expert

Are you an expert in your field? Do you have a message that uniquely benefits people in your market? Then you’re well on your way to becoming a Subject Matter Expert.

Small-Business Marketing: During the Holidays, Those Who Give, Get

Charitable giving is often done because you want to make the world a better place, but it also carries a powerful marketing punch. Susan Dobbe-Leahy, of Dobbe Marketing, shows you how.

Business Milestone: M45 Celebrates 15 Years

When opportunity arose, this brave band of marketers jumped. Meet this team of creative types and discover how they’ve built success over the past 15 years by leaping into uncharted territory.

Small Business Marketing: When Giving Back is Part of the Plan

Is your business interested in giving back, but doesn’t know where to start? Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, explains how to make philanthropy a part of your business plan.

Small-Business Marketing Strategies: Tell Your Story

Everybody has a story to tell. What’s yours? Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, explains why storytelling is a powerful part of your marketing strategy.

Marketing Strategies: Gratitude, A Truly Valued Holiday Gift

Now is an ideal time of year to show your clients and vendors how much you appreciate their contributions. Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, explains why.

Marketing Strategies: Make New Noise and Get a New Marketing Plan

Susan Dobbe-Leahy, of Dobbe Marketing, explains how updating your marketing plan by incorporating a fresh perspective can be not only be a useful strategy, but an exciting adventure.

Marketing Strategies: Craft Your Message to Fit Your Audience

Is your marketing message truly reaching your audience, or are you firing in the dark? Susan Dobbe-Leahy, of Dobbe Marketing, shows why demographics will impact your next campaign.