Now is an ideal time of year to show your clients and vendors how much you appreciate their contributions. Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, explains why. ...
Susan Dobbe-Leahy, of Dobbe Marketing, explains how updating your marketing plan by incorporating a fresh perspective can be not only be a useful strategy, but an exciting adventure. ...
Is your marketing message truly reaching your audience, or are you firing in the dark? Susan Dobbe-Leahy, of Dobbe Marketing, shows why demographics will impact your next campaign. ...
Before you rush into a rebranding strategy, first consider how your customers view your business. Sue Dobbe, of Dobbe Marketing, reflects on one brand update gone horribly wrong. ...
What are customers saying about you online, and how responsive are you? NWQ web guru Chris Linden explains some of the best ways you can engage effectively with all of your customers, wherever they are. ...
Despite waves of uncertainty in today’s marketplace, opportunities abound. Many small businesses and civic organizations are expanding operations or acquiring weaker competitors. Local marketing and finance professionals offer five things to consider before growing your enterprise. ...