Small-Business Marketing: During the Holidays, Those Who Give, Get

Charitable giving is often done because you want to make the world a better place, but it also carries a powerful marketing punch. Susan Dobbe-Leahy, of Dobbe Marketing, shows you how.

The Secret Sauce of Economic Development

Economic development might sound like a boring topic, but it’s actually the secret ingredient to collectively attracting, retaining and growing businesses at home. Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, shares why this critical tool can impact your marketing strategy.






Insights from the Experts

Nobody has all of the answers, but if we know the right places to look and the right people to ask, we might find just the help we need to solve the challenges facing our operations.






Small Business Marketing: When Giving Back is Part of the Plan

Is your business interested in giving back, but doesn’t know where to start? Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, explains how to make philanthropy a part of your business plan.






Small-Business Marketing Strategies: Tell Your Story

Everybody has a story to tell. What’s yours? Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, explains why storytelling is a powerful part of your marketing strategy.






Marketing Strategies: Gratitude, A Truly Valued Holiday Gift

Now is an ideal time of year to show your clients and vendors how much you appreciate their contributions. Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, explains why.






How to Win Loyalty? Learn It and Earn It

How effective is your business at earning and maintaining customer loyalty? Susan Dobbe-Leahy, of Dobbe Marketing in Crystal Lake, explains why loyalty is essential, yet fragile.






Marketing Strategies: Craft Your Message to Fit Your Audience

Is your marketing message truly reaching your audience, or are you firing in the dark? Susan Dobbe-Leahy, of Dobbe Marketing, shows why demographics will impact your next campaign.






Strengthen and Embrace Your Key Message

Your key message is an important identifier of your business and a hook for customers. Sue Dobbe-Leahy, of Dobbe Marketing in Crystal Lake, provides examples of top-notch messages and suggestions for how to craft a winner.