Small-Business Marketing Strategies: The Strengths of Main Street

Our thriving downtown districts present great opportunities to market your business. Susan Dobbe-Leahy, of Dobbe Marketing, explains how Main Street is making a difference.

Small-Business Marketing: Reach Across Generations

Senior citizens purchase plenty of products, services and facilities, so it’s important to communicate with them effectively. Susan Dobbe-Leahy, of Dobbe Marketing, discusses the best ways to engage with the senior population.

Engagement is Best When the ‘Ring’ is Genuine

Small-Business Marketing Strategies: Romance and business relationships aren’t really so far apart. Follow the metaphor: Both require a genuine connection.

Transform Rockford: Branding is Part of the Comeback

The rapid changes happening all around the Rockford region are fueling a renewed sense of optimism and a growing “sense of place.” Turns out, that evolving identity is a key part of Rockford’s narrative to out-of-towners.

Small-Business Marketing: Become a Subject Matter Expert

Are you an expert in your field? Do you have a message that uniquely benefits people in your market? Then you’re well on your way to becoming a Subject Matter Expert.

Small-Business Marketing: Anniversary Celebrations Enhance Business

Anniversaries provide a natural opportunity to connect with customers and promote your business. Susan Dobbe-Leahy, of Dobbe Marketing, explains why milestones should matter to you and the people to whom you market.

Small-Business Marketing: During the Holidays, Those Who Give, Get

Charitable giving is often done because you want to make the world a better place, but it also carries a powerful marketing punch. Susan Dobbe-Leahy, of Dobbe Marketing, shows you how.

The Secret Sauce of Economic Development

Economic development might sound like a boring topic, but it’s actually the secret ingredient to collectively attracting, retaining and growing businesses at home. Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, shares why this critical tool can impact your marketing strategy.

Insights from the Experts

Nobody has all of the answers, but if we know the right places to look and the right people to ask, we might find just the help we need to solve the challenges facing our operations.

Small Business Marketing: When Giving Back is Part of the Plan

Is your business interested in giving back, but doesn’t know where to start? Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, explains how to make philanthropy a part of your business plan.