Economic development might sound like a boring topic, but it’s actually the secret ingredient to collectively attracting, retaining and growing businesses at home. Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, shares why this critical tool can impact your marketing strategy. ...

Nobody has all of the answers, but if we know the right places to look and the right people to ask, we might find just the help we need to solve the challenges facing our operations. ...

Is your business interested in giving back, but doesn't know where to start? Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, explains how to make philanthropy a part of your business plan. ...

Everybody has a story to tell. What’s yours? Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, explains why storytelling is a powerful part of your marketing strategy. ...

Now is an ideal time of year to show your clients and vendors how much you appreciate their contributions. Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, explains why. ...

How effective is your business at earning and maintaining customer loyalty? Susan Dobbe-Leahy, of Dobbe Marketing in Crystal Lake, explains why loyalty is essential, yet fragile. ...

Is your marketing message truly reaching your audience, or are you firing in the dark? Susan Dobbe-Leahy, of Dobbe Marketing, shows why demographics will impact your next campaign. ...

Your key message is an important identifier of your business and a hook for customers. Sue Dobbe-Leahy, of Dobbe Marketing in Crystal Lake, provides examples of top-notch messages and suggestions for how to craft a winner. ...

Before you rush into a rebranding strategy, first consider how your customers view your business. Sue Dobbe, of Dobbe Marketing, reflects on one brand update gone horribly wrong. ...

Conquer snowy obstacles and indulge your inner child at the inaugural Abominable Snow Race, a competition that's just like a Tough Mudder in the snow. ...