During a global pandemic, are you leading your business with an open mind? Sue Dobbe-Leahy, of Dobbe Marketing, explores how to keep your marketing flexible. ...

Video is a deep part of our lives and an effective tool for engagement. How appropriate, then, that there are now ways to mix video and print in one convenient package. Susan Dobbe-Leahy explains. ...

A strategically placed gift or donation can pay dividends for your business, as Susan Dobbe-Leahy, of Dobbe Marketing, explains. ...

Our thriving downtown districts present great opportunities to market your business. Susan Dobbe-Leahy, of Dobbe Marketing, explains how Main Street is making a difference. ...

Senior citizens purchase plenty of products, services and facilities, so it’s important to communicate with them effectively. Susan Dobbe-Leahy, of Dobbe Marketing, discusses the best ways to engage with the senior population. ...

Small-Business Marketing Strategies: Romance and business relationships aren't really so far apart. Follow the metaphor: Both require a genuine connection. ...

Capturing the attention (and dollars) of Generation Z doesn’t have to be a total mystery. Susan Dobbe-Leahy, of Dobbe Marketing, explains how influencers and advocates light the way. ...

The rapid changes happening all around the Rockford region are fueling a renewed sense of optimism and a growing “sense of place.” Turns out, that evolving identity is a key part of Rockford’s narrative to out-of-towners. ...

Just because the common discourse suggests you have a problem doesn’t mean you lack positive qualities. Susan Dobbe-Leahy shares how a different outlook on your assets produces results. ...

Are you an expert in your field? Do you have a message that uniquely benefits people in your market? Then you’re well on your way to becoming a Subject Matter Expert. ...