Video is a deep part of our lives and an effective tool for engagement. How appropriate, then, that there are now ways to mix video and print in one convenient package. Susan Dobbe-Leahy explains. ...

Economic development might sound like a boring topic, but it’s actually the secret ingredient to collectively attracting, retaining and growing businesses at home. Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, shares why this critical tool can impact your marketing strategy. ...

Now is an ideal time of year to show your clients and vendors how much you appreciate their contributions. Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, explains why. ...

Is your marketing message truly reaching your audience, or are you firing in the dark? Susan Dobbe-Leahy, of Dobbe Marketing, shows why demographics will impact your next campaign. ...

Your key message is an important identifier of your business and a hook for customers. Sue Dobbe-Leahy, of Dobbe Marketing in Crystal Lake, provides examples of top-notch messages and suggestions for how to craft a winner. ...

It’s not enough to simply define your brand; your business must continually adapt. Susan Dobbe, of Dobbe Marketing & PR Inc., in Crystal Lake, explains how to keep your brand fresh. ...