The Secret Sauce of Economic Development

Economic development might sound like a boring topic, but it’s actually the secret ingredient to collectively attracting, retaining and growing businesses at home. Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, shares why this critical tool can impact your marketing strategy.

Marketing Strategies: Gratitude, A Truly Valued Holiday Gift

Now is an ideal time of year to show your clients and vendors how much you appreciate their contributions. Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, explains why.

Marketing Strategies: Craft Your Message to Fit Your Audience

Is your marketing message truly reaching your audience, or are you firing in the dark? Susan Dobbe-Leahy, of Dobbe Marketing, shows why demographics will impact your next campaign.

Strengthen and Embrace Your Key Message

Your key message is an important identifier of your business and a hook for customers. Sue Dobbe-Leahy, of Dobbe Marketing in Crystal Lake, provides examples of top-notch messages and suggestions for how to craft a winner.

Shake Off Your Boring Brand, Swiftly

It’s not enough to simply define your brand; your business must continually adapt. Susan Dobbe, of Dobbe Marketing & PR Inc., in Crystal Lake, explains how to keep your brand fresh.