Small-Business Marketing: Anniversary Celebrations Enhance Business

Anniversaries provide a natural opportunity to connect with customers and promote your business. Susan Dobbe-Leahy, of Dobbe Marketing, explains why milestones should matter to you and the people to whom you market.

Small-Business Marketing: During the Holidays, Those Who Give, Get

Charitable giving is often done because you want to make the world a better place, but it also carries a powerful marketing punch. Susan Dobbe-Leahy, of Dobbe Marketing, shows you how.

Marketing Strategies: Craft Your Message to Fit Your Audience

Is your marketing message truly reaching your audience, or are you firing in the dark? Susan Dobbe-Leahy, of Dobbe Marketing, shows why demographics will impact your next campaign.