Small-Business Marketing: Hometown Merchants Make Magic

There’s a certain magic behind every small business. Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, shows how to make that magic work in your own operation.

Small-Business Marketing: Anniversary Celebrations Enhance Business

Anniversaries provide a natural opportunity to connect with customers and promote your business. Susan Dobbe-Leahy, of Dobbe Marketing, explains why milestones should matter to you and the people to whom you market.

Small-Business Marketing: During the Holidays, Those Who Give, Get

Charitable giving is often done because you want to make the world a better place, but it also carries a powerful marketing punch. Susan Dobbe-Leahy, of Dobbe Marketing, shows you how.

The Secret Sauce of Economic Development

Economic development might sound like a boring topic, but it’s actually the secret ingredient to collectively attracting, retaining and growing businesses at home. Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, shares why this critical tool can impact your marketing strategy.

Small-Business Marketing Strategies: Tell Your Story

Everybody has a story to tell. What’s yours? Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, explains why storytelling is a powerful part of your marketing strategy.

Marketing Strategies: Gratitude, A Truly Valued Holiday Gift

Now is an ideal time of year to show your clients and vendors how much you appreciate their contributions. Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, explains why.

How to Win Loyalty? Learn It and Earn It

How effective is your business at earning and maintaining customer loyalty? Susan Dobbe-Leahy, of Dobbe Marketing in Crystal Lake, explains why loyalty is essential, yet fragile.