You're bombarded by advertising messages many times every day. So, how do you make sense of what you're seeing and use it to inform your purchases? Marketing expert Monica Brubaker explores. ...
Sometimes, it’s hard to beat the classics. Monica Brubaker, of Eloquent Media Solutions, explains why some of the most old-fashioned notions of customer service are still essential to crafting your image. ...
Before you create a print ad, it’s important to know who your target market is and how you want to reach your audience. Monica Brubaker shares five essential ways to make an ad work every time. ...
Your key message is an important identifier of your business and a hook for customers. Sue Dobbe-Leahy, of Dobbe Marketing in Crystal Lake, provides examples of top-notch messages and suggestions for how to craft a winner. ...