Small-Business Marketing: Anniversary Celebrations Enhance Business

Anniversaries provide a natural opportunity to connect with customers and promote your business. Susan Dobbe-Leahy, of Dobbe Marketing, explains why milestones should matter to you and the people to whom you market.

Small-Business Marketing: During the Holidays, Those Who Give, Get

Charitable giving is often done because you want to make the world a better place, but it also carries a powerful marketing punch. Susan Dobbe-Leahy, of Dobbe Marketing, shows you how.

The Secret Sauce of Economic Development

Economic development might sound like a boring topic, but it’s actually the secret ingredient to collectively attracting, retaining and growing businesses at home. Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, shares why this critical tool can impact your marketing strategy.

Small-Business Marketing Strategies: Tell Your Story

Everybody has a story to tell. What’s yours? Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, explains why storytelling is a powerful part of your marketing strategy.

Marketing Strategies: Make New Noise and Get a New Marketing Plan

Susan Dobbe-Leahy, of Dobbe Marketing, explains how updating your marketing plan by incorporating a fresh perspective can be not only be a useful strategy, but an exciting adventure.

How to Win Loyalty? Learn It and Earn It

How effective is your business at earning and maintaining customer loyalty? Susan Dobbe-Leahy, of Dobbe Marketing in Crystal Lake, explains why loyalty is essential, yet fragile.

Marketing Strategies: Craft Your Message to Fit Your Audience

Is your marketing message truly reaching your audience, or are you firing in the dark? Susan Dobbe-Leahy, of Dobbe Marketing, shows why demographics will impact your next campaign.

Strengthen and Embrace Your Key Message

Your key message is an important identifier of your business and a hook for customers. Sue Dobbe-Leahy, of Dobbe Marketing in Crystal Lake, provides examples of top-notch messages and suggestions for how to craft a winner.