Small-Business Marketing: To Target Teens, Influence and Advocate

Capturing the attention (and dollars) of Generation Z doesn’t have to be a total mystery. Susan Dobbe-Leahy, of Dobbe Marketing, explains how influencers and advocates light the way.

Transform Rockford: Branding is Part of the Comeback

The rapid changes happening all around the Rockford region are fueling a renewed sense of optimism and a growing “sense of place.” Turns out, that evolving identity is a key part of Rockford’s narrative to out-of-towners.

Small-Business Marketing: Illinois, Your Business State

Just because the common discourse suggests you have a problem doesn’t mean you lack positive qualities. Susan Dobbe-Leahy shares how a different outlook on your assets produces results.

Small-Business Marketing: Become a Subject Matter Expert

Are you an expert in your field? Do you have a message that uniquely benefits people in your market? Then you’re well on your way to becoming a Subject Matter Expert.

Small-Business Marketing: Hometown Merchants Make Magic

There’s a certain magic behind every small business. Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, shows how to make that magic work in your own operation.

Small-Business Marketing: Anniversary Celebrations Enhance Business

Anniversaries provide a natural opportunity to connect with customers and promote your business. Susan Dobbe-Leahy, of Dobbe Marketing, explains why milestones should matter to you and the people to whom you market.

Small-Business Marketing: During the Holidays, Those Who Give, Get

Charitable giving is often done because you want to make the world a better place, but it also carries a powerful marketing punch. Susan Dobbe-Leahy, of Dobbe Marketing, shows you how.

The Secret Sauce of Economic Development

Economic development might sound like a boring topic, but it’s actually the secret ingredient to collectively attracting, retaining and growing businesses at home. Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, shares why this critical tool can impact your marketing strategy.

Small-Business Marketing Strategies: Tell Your Story

Everybody has a story to tell. What’s yours? Susan Dobbe-Leahy, of Dobbe Marketing, in Crystal Lake, explains why storytelling is a powerful part of your marketing strategy.

Marketing Strategies: Make New Noise and Get a New Marketing Plan

Susan Dobbe-Leahy, of Dobbe Marketing, explains how updating your marketing plan by incorporating a fresh perspective can be not only be a useful strategy, but an exciting adventure.