Marketing Strategies: Craft Your Message to Fit Your Audience

Is your marketing message truly reaching your audience, or are you firing in the dark? Susan Dobbe-Leahy, of Dobbe Marketing, shows why demographics will impact your next campaign.

What to Know Before Building or Remodeling

Building season doesn’t start for a few months, but now is the best time to get the process started. Learn from the local experts how to plan and what to consider before you build.

Da Baffone Cucina Italiana: Southern Italian Eats

This family-run restaurant in Crystal Lake serves up authentic Southern Italian pairings in a homey atmosphere.

Gastrointestinal Disease: Proper Treatments Save Lives

Many gastrointestinal-related diseases and cancers come with specific symptoms and advancing treatments. Learn the signs and know how to prevent these conditions.

Reveal a New You in the New Year

Take advantage of the New Year’s spirit by getting a hard start on your resolutions. Here’s how our region’s leading practices can help to refresh your look.

The Right Flooring Makes All the Difference

One of the most important visual elements in our home, flooring and countertops are an essential component that ties together a home. Learn how new technologies and materials are enabling cozy new looks in our homes.

Business Resource Guide: Dorion-Gray Retirement Planning

Part of a Series: Meet a team of financial planners whose retirement planning process helps clients to better prepare for the next steps.

Strengthen and Embrace Your Key Message

Your key message is an important identifier of your business and a hook for customers. Sue Dobbe-Leahy, of Dobbe Marketing in Crystal Lake, provides examples of top-notch messages and suggestions for how to craft a winner.

Success Story: La Bellissima

Quality ladies’ undergarments are just the start at this homegrown Crystal Lake business, where customer service and quality products are the means to providing something that’s just the right fit…
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Inside or Out, Choose Color and Simplicity When Decorating for December

Make holiday decorating a joyful experience, with a little help from the design experts. Discover how carefully placed lighting, colors and decorations can make all the difference.