Northwest Business Magazine - 3
Small-Business Marketing: To Target Teens, Influence and Advocate

Capturing the attention (and dollars) of Generation Z doesn’t have to be a total mystery. Susan Dobbe-Leahy, of Dobbe Marketing, explains how influencers and advocates light the way.

Transform Rockford: Branding is Part of the Comeback

The rapid changes happening all around the Rockford region are fueling a renewed sense of optimism and a growing “sense of place.” Turns out, that evolving identity is a key part of Rockford’s narrative to out-of-towners.

How Creative Pivoting Saved Raue & ESO

When arts organizations in Elgin and Crystal Lake faced a do-or-die crisis, it took some creative business strategies and a public plea to turn things around. This is how they charged back from the brink with a renewed focus on the future.

Small-Business Marketing: Illinois, Your Business State

Just because the common discourse suggests you have a problem doesn’t mean you lack positive qualities. Susan Dobbe-Leahy shares how a different outlook on your assets produces results.

Success Stories: Geneva Cabinet Gallery

It’s the little details that can have the greatest impact on your clients and prove the greatest differentiator from your competition, as this trio of designers has found over three decades.