Northwest Business Magazine - 20
Social Media Tips: Keep Your Brand Personal Online

What are customers saying about you online, and how responsive are you? NWQ web guru Chris Linden explains some of the best ways you can engage effectively with all of your customers, wherever they are.

Lindy’s Landing: Staying Afloat Through Waves of Change

After 50 years in business, Lindy’s Landing is a Wauconda institution, but tradition hasn’t stopped this restaurant from seeking new ideas to satisfy a changing market.

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Success Stories: Worldwide Traveler

Facing new sources of competition, this McHenry-based travel agency has carved a niche based on customer service and firsthand knowledge of popular destinations.

How to Survive a Brave New Mortgage Market

Even as property sales charge forward, buyers today face many challenges when closing a deal. Whether you’re seeking something in the commercial or residential fields, here’s what you need to know in this new marketplace.

Shake Off Your Boring Brand, Swiftly

It’s not enough to simply define your brand; your business must continually adapt. Susan Dobbe, of Dobbe Marketing & PR Inc., in Crystal Lake, explains how to keep your brand fresh.