How effective is your business at earning and maintaining customer loyalty? Susan Dobbe-Leahy, of Dobbe Marketing in Crystal Lake, explains why loyalty is essential, yet fragile. ...

Is your marketing message truly reaching your audience, or are you firing in the dark? Susan Dobbe-Leahy, of Dobbe Marketing, shows why demographics will impact your next campaign. ...

Your key message is an important identifier of your business and a hook for customers. Sue Dobbe-Leahy, of Dobbe Marketing in Crystal Lake, provides examples of top-notch messages and suggestions for how to craft a winner. ...

Before you rush into a rebranding strategy, first consider how your customers view your business. Sue Dobbe, of Dobbe Marketing, reflects on one brand update gone horribly wrong. ...

It’s not enough to simply define your brand; your business must continually adapt. Susan Dobbe, of Dobbe Marketing & PR Inc., in Crystal Lake, explains how to keep your brand fresh. ...